My name is Lindsey Bartell. I’m a brand builder, merchant, and servant leader with 15+ years of experience in the fashion industry, inspiring teams and delivering value to customers.

After graduating with a degree in business marketing, I was accepted into Gap Inc’s executive training program (RMP) where I developed my passion for merchandising, derived from an unrelenting curiosity about the customer.

Brand Management

A savant of the fashion industry and retail competitive landscape, my specialty is identifying, sizing, and executing against product, pricing, or brand whitespace opportunities. I have a proven track record of creating, launching, and transforming global, customer-loved brands.

Merchandising & Product Development

Known for my unique balance of creative and financial acumen, I excel at synthesizing data and analytics with trend and taste to drive profitable growth in a multitude of business environments. A natural leader, I enjoy leading diverse and dynamic cross-functional teams through ambiguous or challenging terrain, and increasing morale along the way.

Today, I live in Seattle and work at the apex of technology and shopping at Amazon.com, specializing in product development for Amazon Fashion’s private label portfolio. Working in tech has afforded me opportunities to explore solution design, program/product management and project management which have helped me continue to grow as a leader.