My name is Lindsey Bartell. I’m a brand builder, merchant, and servant leader with 15+ years of experience in the fashion industry, inspiring teams and delivering value to customers.

After graduating with a degree in business marketing, I was accepted into Gap Inc’s executive training program (RMP) where I developed my passion for merchandising, derived from an unrelenting curiosity about the customer.

Brand Management

A savant of the fashion industry and retail competitive landscape, my specialty is identifying, sizing, and executing against product, pricing, or brand whitespace opportunities. I have a proven track record of creating, launching, and transforming global, customer-loved brands.

Merchandising & Product Development

Known for my unique balance of creative and financial acumen, I excel at synthesizing data and analytics with trend and taste to drive profitable growth in a multitude of business environments. A natural leader, I enjoy leading diverse and dynamic cross-functional teams through ambiguous or challenging terrain, and increasing morale along the way.

The vast majority of my career has been in fashion merchandising, but I am at my best when I am challenged, learning, and growing. I recently pivoted my career into collectibles/TCGs, running Magic: The Gathering’s pop culture, direct-to-consumer sub-brand, Secret Lair. So far it is the most fun and interesting chapter of my career yet.